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This wave of circle marketing for Princess Pea offers ideas for brand rejuvenation

American psychologist Maslow once proposed the theory of human needs, from low to high human needs into five levels: physiological needs, security needs, social needs, respect needs, self-actualization needs. As the sociological law of "things gather together, people are divided into groups", the circle, was born. "Post-90s", "Generation Z", "secondary yuan", each symbol of self-labeling represents a circle of self-expression, and people with similar interests gather to form a diverse The circle is formed by the gathering of people with similar interests.

For brands, this means a new marketing mindset, and they need to use deeper group insights to understand their target circles. In the face of the new situation, how to make marketing deep into different circles, how to play the circle marketing, a series of questions in front of the marketers. Not long ago, the leading domestic cross-border e-commerce Princess Pea, targeting the "secondary yuan" circle marketing case may be worth playing.